# Conversion Tools > What to use when people visit but don't sign up, try, or pay. For PMs, growth leads, solo builders, and hackers. Conversion Tools (https://conversions.tools) is a curated directory of conversion tools, sorted by the job you need done. It has 20 categories. Each category lists tools for one conversion problem. Curated by Emre Güney (https://x.com/emrreguney). Last updated: 2026-09-25 ## Analytics Count visits, signups, and what people do in the product. - [PostHog](https://posthog.com/): Open-source product analytics with replays, flags and tests. - [DataFast](https://datafa.st/): Web analytics that links visitors to revenue. - [Plausible](https://plausible.io/): Lightweight, cookie-free web analytics. - [Fathom](https://usefathom.com/): Simple, privacy-first website analytics. - [Umami](https://umami.is/): Open-source web analytics you can self-host. - [OpenPanel](https://openpanel.dev/): Open-source web and product analytics. - [GoatCounter](https://www.goatcounter.com/): Small, open-source web stats without tracking cookies. - [Mixpanel](https://mixpanel.com/): Event-based product analytics for funnels and retention. - [Amplitude](https://amplitude.com/): Product analytics for funnels, cohorts and retention. - [Heap](https://www.heap.io/): Product analytics that captures events automatically. - [June](https://june.so/): Product analytics for B2B SaaS companies. - [Google Analytics](https://analytics.google.com/): Google's free website and app analytics. - [Pendo](https://www.pendo.io/): Product analytics with in-app guides and feedback. - [Segment](https://segment.com/): Collect events once and send them to many tools. - [Snowplow](https://snowplow.io/): Behavioural data pipeline that runs in your own cloud. ## Experiments Show a different version to some people and see which wins. - [GrowthBook](https://www.growthbook.io/): Open-source A/B testing on your own data warehouse. - [PostHog Experiments](https://posthog.com/experiments): A/B tests built on PostHog analytics. - [Statsig](https://www.statsig.com/): Experiments, flags and analytics on one platform. - [Eppo](https://www.geteppo.com/): Experimentation platform that runs on your data warehouse. - [VWO](https://vwo.com/): Visual A/B testing, heatmaps and surveys for websites. - [Convert](https://www.convert.com/): Privacy-focused A/B testing for websites. - [Optimizely](https://www.optimizely.com/): Enterprise web and feature experimentation. - [AB Tasty](https://www.abtasty.com/): A/B testing and personalisation for marketing teams. - [Kameleoon](https://www.kameleoon.com/): A/B testing and personalisation for web and product teams. - [FigPii](https://www.figpii.com/): A/B testing with heatmaps, recordings and polls. ## Feature Flags Turn a feature on for some users before everyone gets it. - [PostHog Flags](https://posthog.com/feature-flags): Feature flags linked to PostHog analytics. - [GrowthBook](https://www.growthbook.io/): Open-source feature flags with experiment analysis. - [Flagsmith](https://www.flagsmith.com/): Open-source feature flags and remote config. - [Unleash](https://www.getunleash.io/): Open-source feature flag platform you can self-host. - [LaunchDarkly](https://launchdarkly.com/): Enterprise feature flags and release management. - [Statsig](https://www.statsig.com/): Feature gates linked to experiment results. - [Split](https://www.split.io/): Feature flags that measure the impact of each release. ## Session & Heatmaps Watch real visits when the numbers alone don't explain it. - [Microsoft Clarity](https://clarity.microsoft.com/): Free session recordings and heatmaps. - [Hotjar](https://www.hotjar.com/): Heatmaps, recordings and on-site surveys. - [OpenReplay](https://openreplay.com/): Open-source session replay you can self-host. - [Highlight](https://www.highlight.io/): Open-source session replay with error and log monitoring. - [PostHog Session Replay](https://posthog.com/session-replay): Session recordings linked to PostHog events. - [FullStory](https://www.fullstory.com/): Session replay and digital experience analytics. - [LogRocket](https://logrocket.com/): Session replay with front-end errors and performance data. - [Crazy Egg](https://www.crazyegg.com/): Heatmaps, scroll maps and recordings for websites. - [Mouseflow](https://mouseflow.com/): Recordings, heatmaps and funnel analysis. - [Smartlook](https://www.smartlook.com/): Session recordings and events for web and mobile apps. - [Contentsquare](https://contentsquare.com/): Enterprise experience analytics with zone-based heatmaps. ## Ask Users Surveys, interviews, and tests to hear why they bounced. - [Maze](https://maze.co/): Unmoderated usability tests on prototypes and live sites. - [Lyssna](https://www.lyssna.com/): Usability tests and surveys with a participant panel. - [Tally](https://tally.so/): Free form and survey builder that works like a document. - [Typeform](https://www.typeform.com/): Surveys that show one question at a time. - [Sprig](https://sprig.com/): In-product surveys with AI analysis of answers. - [UserTesting](https://www.usertesting.com/): Video feedback from recruited testers. - [Dovetail](https://dovetail.com/): Store and analyse interviews and research notes. - [Qualaroo](https://qualaroo.com/): Targeted surveys on your site and in your product. - [Survicate](https://survicate.com/): Surveys across website, product, email and mobile. - [Refiner](https://refiner.io/): In-app surveys for SaaS, such as NPS and onboarding. - [Lookback](https://www.lookback.com/): Recorded user interviews and usability sessions. ## User Feedback Collect feature requests and bug reports in one place. - [Canny](https://canny.io/): Feature request boards, roadmaps and changelogs. - [Featurebase](https://www.featurebase.app/): Feedback boards, roadmap and changelog in one tool. - [Nolt](https://nolt.io/): Simple boards where users vote on features. - [Productboard](https://www.productboard.com/): Links customer feedback to the product roadmap. - [UserVoice](https://www.uservoice.com/): Feedback collection and prioritisation for larger teams. - [Gleap](https://www.gleap.io/): In-app bug reports, feedback and support chat. ## Landing Pages Build a page meant to sell one thing, fast. - [Carrd](https://carrd.co/): Simple, low-cost one-page websites. - [Framer](https://www.framer.com/): Design-led website builder with animation and a CMS. - [Webflow](https://webflow.com/): Visual website builder with a CMS and full design control. - [Typedream](https://typedream.com/): No-code site builder with a document-style editor. - [Unbounce](https://unbounce.com/): Landing pages with A/B tests for paid campaigns. - [Instapage](https://instapage.com/): Ad landing pages with personalisation and tests. - [Relume](https://www.relume.io/): AI sitemaps, wireframes and components for Webflow and Figma. - [Landingi](https://landingi.com/): Landing page builder with templates and A/B tests. ## Pop-ups & Capture Catch an email or offer before someone leaves. - [Wisepops](https://wisepops.com/): Pop-ups, bars and on-site notifications for online stores. - [OptinMonster](https://optinmonster.com/): Pop-ups and opt-in forms with exit-intent targeting. - [OptiMonk](https://www.optimonk.com/): Pop-ups and on-site messages for online stores. - [Privy](https://www.privy.com/): Email and SMS capture pop-ups for Shopify stores. - [Justuno](https://www.justuno.com/): Pop-ups and on-site offers for e-commerce. - [WhatConverts](https://www.whatconverts.com/): Tracks which source brought each call, form and chat lead. ## Onboarding Help new users reach the first useful moment. - [Userflow](https://www.userflow.com/): No-code product tours, checklists and surveys. - [Appcues](https://www.appcues.com/): In-app onboarding flows and checklists without code. - [Chameleon](https://www.chameleon.io/): In-app tours, tooltips and launchers. - [UserGuiding](https://userguiding.com/): No-code product tours and onboarding checklists. - [Userpilot](https://userpilot.com/): In-app onboarding with product analytics. - [Product Fruits](https://productfruits.com/): Onboarding tours, checklists and a help centre. - [Whatfix](https://www.whatfix.com/): In-app guidance for complex software. - [Pendo](https://www.pendo.io/): In-app guides with product analytics. - [Shepherd.js](https://shepherdjs.dev/): Open-source JavaScript library for guided tours. - [Intro.js](https://introjs.com/): JavaScript library for step-by-step product tours. ## Demos & Booking Book a call or let someone click through a product tour. - [Cal.com](https://cal.com/): Open-source scheduling and booking links. - [Calendly](https://calendly.com/): Booking links that remove back-and-forth email. - [Navattic](https://www.navattic.com/): Interactive, click-through product demos. - [Storylane](https://www.storylane.io/): Interactive demos and guided product tours. - [Walnut](https://www.walnut.io/): Interactive demos for sales and marketing. - [Tourial](https://www.tourial.com/): Interactive product tours for marketing sites. - [Chili Piper](https://www.chilipiper.com/): Instant meeting booking from inbound forms. ## Personalisation Change the page or offer based on who showed up. - [Mutiny](https://www.mutinyhq.com/): Changes B2B website copy for each visitor segment. - [Intellimize](https://www.intellimize.com/): AI website personalisation and optimisation. - [Dynamic Yield](https://www.dynamicyield.com/): Personalisation and recommendations for e-commerce. - [Optimizely Web](https://www.optimizely.com/): Web experiments and personalisation. - [Nosto](https://www.nosto.com/): Product recommendations and personalisation for stores. - [LimeSpot](https://www.limespot.com/): Personalised product recommendations for Shopify stores. ## Copy Write clearer headlines, emails, and CTAs. - [Claude](https://claude.ai/): Anthropic's AI assistant for drafting and editing copy. - [ChatGPT](https://chatgpt.com/): OpenAI's AI assistant for drafting and rewriting copy. - [Hemingway](https://hemingwayapp.com/): Highlights long sentences and hard-to-read text. - [Anyword](https://www.anyword.com/): AI copywriting with predicted performance scores. - [Grammarly](https://www.grammarly.com/): Grammar, clarity and tone checks as you write. - [Jasper](https://www.jasper.ai/): AI content platform for marketing teams. ## Forms & Payments Take details or money without building checkout yourself. - [Tally](https://tally.so/): Free forms with logic, file uploads and payments. - [Fillout](https://www.fillout.com/): Form builder with logic, payments and integrations. - [Typeform](https://www.typeform.com/): One-question-at-a-time forms that can take payments. - [Stripe Checkout](https://stripe.com/payments/checkout): Stripe's hosted payment page. - [Lemon Squeezy](https://www.lemonsqueezy.com/): Merchant of record for digital products and SaaS. - [Polar](https://polar.sh/): Open-source billing and merchant of record for developers. - [Gumroad](https://gumroad.com/): Sell digital products with a simple checkout. - [Paddle](https://www.paddle.com/): Merchant of record that handles SaaS payments and tax. - [Shop Pay](https://www.shopify.com/shop-pay): Shopify's accelerated checkout. - [Zuko](https://www.zuko.io/): Form analytics that shows which fields make people quit. ## Pricing Check what to charge and how paywalls perform. - [ProfitWell](https://www.paddle.com/profitwell): Subscription metrics and retention tools from Paddle. - [Baremetrics](https://baremetrics.com/): Subscription revenue metrics and failed-payment recovery. - [ChartMogul](https://chartmogul.com/): Subscription analytics for MRR, churn and LTV. - [Superwall](https://superwall.com/): Remote paywalls and paywall A/B tests for mobile apps. - [RevenueCat](https://www.revenuecat.com/): In-app subscriptions and paywall tests for mobile apps. ## Email & Chat Follow up after the visit — email, push, or live chat. - [Resend](https://resend.com/): Email API for developers. - [Loops](https://loops.so/): Product, marketing and transactional email for SaaS. - [Buttondown](https://buttondown.com/): Simple newsletter tool with Markdown and an API. - [Customer.io](https://customer.io/): Behaviour-triggered email, push and SMS. - [Braze](https://www.braze.com/): Cross-channel customer engagement for large audiences. - [Klaviyo](https://www.klaviyo.com/): Email and SMS marketing for e-commerce. - [Iterable](https://iterable.com/): Cross-channel marketing automation. - [OneSignal](https://onesignal.com/): Push notifications, in-app messages, email and SMS. - [Intercom](https://www.intercom.com/): Customer messaging, support and AI chat. - [Crisp](https://crisp.chat/): Live chat, shared inbox and chatbot. ## Links & Attribution Short links and proof of which channel brought the sale. - [Dub](https://dub.co/): Open-source short links with conversion tracking. - [Northbeam](https://www.northbeam.io/): Multi-touch attribution for e-commerce ad spend. - [Triple Whale](https://www.triplewhale.com/): Analytics and attribution for Shopify brands. - [Rockerbox](https://www.rockerbox.com/): Marketing attribution across channels. - [AppsFlyer](https://www.appsflyer.com/): Mobile app install attribution and measurement. - [Branch](https://www.branch.io/): Deep links and mobile attribution. - [Elevar](https://elevar.com/): Server-side conversion tracking for Shopify stores. ## Speed Find what's making the page feel slow. - [PageSpeed Insights](https://pagespeed.web.dev/): Google's free Core Web Vitals and Lighthouse report. - [WebPageTest](https://www.webpagetest.org/): Detailed load tests from real browsers and locations. - [Lighthouse](https://developer.chrome.com/docs/lighthouse): Open-source audits for speed, accessibility and SEO. - [DebugBear](https://www.debugbear.com/): Page speed monitoring with Core Web Vitals. - [Calibre](https://calibreapp.com/): Performance monitoring with speed budgets. - [Cloudflare](https://www.cloudflare.com/): CDN, caching and security in front of your site. ## Spy on Competitors See what others run — stack, traffic, and keywords. - [BuiltWith](https://builtwith.com/): Shows which technologies a website uses. - [Wappalyzer](https://www.wappalyzer.com/): Browser extension that detects a site's tech stack. - [Similarweb](https://www.similarweb.com/): Traffic estimates and channel mix for any website. - [Store Leads](https://storeleads.app/): Database of online stores and the apps they use. - [Sparktoro](https://sparktoro.com/): Finds what your audience reads, watches and follows. - [AlsoAsked](https://alsoasked.com/): Shows the questions people ask around a search term. ## Prioritisation Decide what to build or fix next. - [Linear](https://linear.app/): Fast issue tracking and product planning. - [Notion](https://www.notion.so/): Docs and databases for roadmaps and backlogs. - [Coda](https://coda.io/): Docs with tables and formulas to score ideas. - [Productboard](https://www.productboard.com/): Prioritise features with feedback and scoring. - [Jira Product Discovery](https://www.atlassian.com/software/jira/product-discovery): Capture and rank ideas inside Jira. ## Patterns & Learning Steal proven layouts and learn how conversion work is done. - [GoodUI](https://goodui.org/): UI patterns backed by A/B test results. - [Growth.Design](https://growth.design/case-studies): Product psychology case studies in comic format. - [Baymard Institute](https://baymard.com/): Large-scale UX research on e-commerce and checkout. - [Mobbin](https://mobbin.com/): Library of real app screens and flows. - [Page Flows](https://pageflows.com/): Recorded user flows from real products. - [SaaS Landing Page](https://saaslandingpage.com/): Gallery of SaaS landing page examples. - [Landingfolio](https://www.landingfolio.com/): Landing page examples and components. - [Really Good Emails](https://reallygoodemails.com/): Gallery of real marketing and product emails. - [CXL](https://cxl.com/): Courses and research on conversion optimisation. - [Reforge](https://www.reforge.com/): Growth and product courses from experienced operators. - [Lenny's Newsletter](https://www.lennysnewsletter.com/): Product and growth advice from Lenny Rachitsky. - [Indie Hackers](https://www.indiehackers.com/): Community of founders who share revenue and lessons. - [Starter Story](https://www.starterstory.com/): Interviews with founders about how they built their businesses. ## Questions ### What is a conversion tool? A conversion tool helps more visitors take the next step: sign up, try the product, or pay. Examples are analytics, A/B testing, onboarding tours, forms and checkout. Each tool on this list solves one part of that problem. ### Who is Conversion Tools for? It is for product managers, growth leads, solo builders and hackers. Use it when people visit your site or app but do not sign up, try or pay. ### How is the list organised? The list is sorted by the job you need to do, not by vendor. It has 20 categories and 158 tools. Each category starts with one line that tells you when to use it. ### Where do I start when visitors do not convert? Measure first. Use an Analytics tool to find the step where people leave. Then use Session & Heatmaps or Ask Users to learn why. Test each fix with an Experiments tool before you roll it out. ### Can AI assistants read this list? Yes. The full list is also available as plain Markdown at conversions.tools/llms.txt, with every category, tool and description.